Digital Rights Management
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BECG089 |
For delivery in electronic format: Rs.
300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesUse of technology |
Case Length |
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15 Pages |
Period |
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1983-2008 |
Pub Date |
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2008 |
Teaching Note |
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Not Available |
Organization |
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Industry |
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Countries
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Worldwide |
Abstract:
Digital Rights Management (DRM) is defined as a 'systematic,
technology-based process for copyright protection of digital media'. The case
discusses the concept of DRM that emerged in the 1980s to prevent the illegal
duplication and distribution of digital works like audio, video, literary
articles, computer software, etc. The case then gives examples of companies that
used DRM technologies to restrict the usage of their content. It then focuses on
the debate on whether companies were justified in using DRM technologies. It
also talks about some proposals suggested by analysts that would make DRM more
acceptable. The case ends with a discussion on some of the latest developments
in DRM.
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Issues:
» Understand the concept of DRM and the areas where these technologies could
be used.
» Appreciate the ethical issues concerning the use of DRM technologies.
Contents:
Keywords:
Digital Rights Management, Apple, Fairplay, Music Piracy,
Video Piracy, DRM-free products
Digital Rights Management
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